About us

Overview

Who we are

Lynnwood Wealth is a financial planning practice focused on helping clients make confident, informed decisions about their money.

Our approach is built on long-term relationships, practical guidance, and understanding what matters most to each client. We understand the value of what you’ve worked hard to build. Our team provides guidance across a wide range of financial planning and investment needs, always with a focus on clarity and simplicity.

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What defines us

Company values & ethos

Relationship focused

We believe financial planning starts with understanding people, their goals, and the future they want to build.

Practical guidance

Our advice is straightforward, personal, and focused on helping you make confident decisions without unnecessary complexity or jargon.

Trusted stewardship

We take our responsibility seriously. By acting with integrity, transparency, and care, we help clients protect and grow their wealth with peace of mind.

Independent thinking

Every client situation is unique. Our advice is objective, considered, and tailored to your specific goals and circumstances.

Meet our team

Behind Lynnwood Wealth

Rudolf Prins

BCom Economics CFP®

Rudolf has worked in the financial planning industry for more than 20 years. He began his career at PSG Konsult before moving to Discovery Invest and later Sanlam Investments, where he worked as an investment specialist and regional sales executive.

In 2016, Rudolf joined Jeff Senekal at Lynnwood Wealth. He is a registered Certified Financial Planner and has also completed the Senior Management Development Programme at the University of Stellenbosch Business School.

Jeff Senekal

BCom Investment Planning PGDFP

Jeff has been part of Lynnwood Wealth for the past 12 years. After completing his BCom in Investment Planning at the University of Pretoria, he joined his father, Theo Senekal, in the financial planning practice.

He later completed his Postgraduate Diploma in Financial Planning through the University of the Free State.

Imraan Jakoet

Head of Invest

Imraan Jakoet joined Graviton in November 2022 as Head of Graviton Invest. He previously spent more than seven years as a Retail Portfolio Manager at Sanlam Investments Multi Manager, following several investment and client-focused roles within the Sanlam Group.

Imraan holds a BComm in Investment Management and Management Sciences from Stellenbosch University and a BComm Honours in Business Management and Finance from UNISA.

Lehan Kruger

Senior Portfolio Manager

Lehan Kruger joined Sanlam Investments Multi Manager as a Portfolio Manager in 2021 after six years as an Investment Analyst at Fundhouse. His experience spans manager research, investment research, tactical asset allocation, and portfolio construction across multiple mandates.

Lehan holds a BCom (Hons) in Investment Management from Stellenbosch University and is a CFA Charterholder.