Rudolf Prins | Bcom Economics CFP®
Rudolf has been in the financial planning industry for more than 18 years. He Started at PSG Konsult and then moved to Discovery Invest and later Sanlam Investments as an investment specialist and regional sales executive.
In 2016 he joined Jeff as co-owner of what is now Lynnwood Wealth.
Rudolf is a registered certified financial planner and has also completed the Senior management development program at the University of Stellenbosch business school.
Jeff Senekal | Bcom Investment Planning PGDFP
Jeff have been part of Lynwood Wealth for the last 8 years.
After completing his studies in BCom Investment planning
at the University of Pretoria he joined his father Theo
Senekal in the financial and investment planning practice.
He has also completed his post graduate diploma in
financial planning through Kovsies.
Our financial planning and Investment business was started by our founder Theo Senekal.
Theo started his career as a liberty advisor and quickly became one of the top agents in the country. After
joining Sanlam in the early 2000’s he changed the company name to Lynnwood Bluestar and shifted the
focus of the business to investments and retirement and estate planning.
In 2014 Jeff Senekal joined his father in the business and in 2016 Rudolf Prins also joined the team from
Sanlam investments.
In 2021 Rudolf and Jeff decided to move the business from a advisor business to an independent financial
planning practice and partnered with Graviton Wealth Management as strategic partner.
Today the business is managed by Rudolf and Jeff and our focus has remained on providing excellent value
adding advice to our clients.
Latest News
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Inflation showed signs of easing in some major economies during July, while growth remained uneven across global markets. Read our latest…
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Economic Overview | April 2026
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Economic Review | The June Edition
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Economic Review | The May Edition
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Economic Review | The April Edition
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Economic Review | The March Edition
Consumer inflation in the US increased slightly in February compared to January. In March, US President Donald Trump imposed tariffs on…
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